The theme of the early Mountain Dew ads is that it was the juice that kept rascally hill folk perked up enough to go prospect, slaughter pigs, and toil in the hills of destitute poverty. Other tag line: “It’ll tickle your innards!”
Zippity Dew Dah.
A cultural catalogue * Contact: friends of dick whitman at gmail dot com
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INSIDE
BOOK CONTRIBUTORS
Alex Balk, Smoker
Carol Diehl, Art Critic
Matthew Gallaway , Novelist
Megan Lubaszka, Architect
Angela Serratore, Historian
Tim Siedell, Ad Man
Natasha Simons, Writer
Christina Perry & Derrick Gee, Designers
Dave Wilkie, Ad Man
