“Get me Bert’s man at the Wall Street Journal”
Well, today, that would be me:
When you see copywriter Peggy Olson swilling scotch with her new blue-eyed layout designer Joey, flirting and pitching Ham ads on the premiere episode of the new season of “Mad Men,” you are actually witnessing a recreation of a revolution in advertising. Up until the 1960’s, advertising was considered a written medium. The most successful ad campaigns, it was believed, had the most convincing argument. An agency’s creative powers were stationed squarely in writer’s room while art directors were considered subordinate “lay out men.”
