Lessons from our primary text!
Shepherd Mead’s How to Succeed in Business Without Really Trying (subtitle: “The Dastard’s Guide to Fame and Fortune”)
Beware of ‘Creative’ People.
Advertising agencies are forced to hire so-called ‘creative’ people. They are artists, writers, musicians, radio and television directors, and the like. They are sure to give you trouble. … The writers are thinking about the books they plan to write exposing advertising (and probably you) …The agency has tried to make it easy for you by keeping you away from these people. It has provided keepers or overseers called Account Executives. They are hired for their rugged good looks, their flair for wearing clothes, and their skill — sometimes brutal but always effective — in handling creative people.
Related: Rugged looks.
*Dyna Moe made this piercing image
*Passage discovered by Mary Ellen Kelly!


