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Today's Inspiration

December 20, 2009
[Flash 9 is required to listen to audio.]

Mad Men Playlist:

Sukiyaki — Kyu Sakamato

In “Flight 1”, Don totally negs this Japanese lady in the restaurant after he has to break it off with Mohawk Airlines (this is the episode where Pete’s dad dies in the AA crash). She’s into him, and usually when Don suffers a work setback, he likes to make it up in personal lady time, but he says “Not tonight” and bravely soldiers on.

Anyways, this song “Sukiyaki” is what’s delightfully playing over this exchange. The original title of the song translates to “I look up when I walk”, which the singer does so his tears won’t fall.

Making the whole thing just that more Weiner-loves-his-details-esque? Sakamato died in a plane crash.

• footnote - by Natasha Simons

4:02pm  |  48 notes   |  mad men playlist |  natasha simons 
December 14, 2009
“Bras are for men. Women want to see themselves the way men see them.” — Paul Kinsey
Looks like Maidenform went ahead and took Paul’s campaign! After all, it wasn’t doing much good wasting away in Playtex’s archives. The (real) 1960s ad on left bears a striking resemblance to the Jackie/Marilyn dynamic theme from the episode “Maidenform”.
Paul’s brilliant campaign resulted in a bit of a downer for Pegs — she realized she’s not a Jackie or a Marilyn. Someone meanly snickers she’s more of a Gertrude Stein, and Don compares her to Irene Dunne, but really what the girl is, is Katharine Hepburn. You know?
The Jackie/Marilyn (Madonna/whore) dichotomy has been around for much longer than the two women. I don’t know how Paul came up with such a thing (it’s Paul for God’s sake) but it plays very deeply into a part of the female psyche that has struggled with these two perceptions ever since we began talking about sex openly.
• footnote - by Natasha Simons

“Bras are for men. Women want to see themselves the way men see them.” — Paul Kinsey

Looks like Maidenform went ahead and took Paul’s campaign! After all, it wasn’t doing much good wasting away in Playtex’s archives. The (real) 1960s ad on left bears a striking resemblance to the Jackie/Marilyn dynamic theme from the episode “Maidenform”.

Paul’s brilliant campaign resulted in a bit of a downer for Pegs — she realized she’s not a Jackie or a Marilyn. Someone meanly snickers she’s more of a Gertrude Stein, and Don compares her to Irene Dunne, but really what the girl is, is Katharine Hepburn. You know?

The Jackie/Marilyn (Madonna/whore) dichotomy has been around for much longer than the two women. I don’t know how Paul came up with such a thing (it’s Paul for God’s sake) but it plays very deeply into a part of the female psyche that has struggled with these two perceptions ever since we began talking about sex openly.

• footnote - by Natasha Simons

11:15am  |   |  mad men season 2 |  playtex |  maidenform |  advertising |  natasha simons 

You can see why ad execs for Playtex might have gotten a bit nervous at Maidenform’s vibrant ad campaign, but, much like in the Mad Men episode “Maidenform”, they continued (and continue to this day!) making ads that emphasized the fit and make, rather than any sort of fancy show.

Just take a look at this gallery of 1960s ads from Maidenform/Playtex. It’s not hard to see that yes, definitely — Maidenform played into a much sexier ad slant. Check out the girl’s parted lips in the third pic! Playtex stuck to a much more informational stance, with women who were rather prim and proper, even with the not wearing many clothes thing.

• footnote - by Natasha Simons

12:22am  |   |  maidenform |  natasha simons |  season 2 |  advertising 
December 12, 2009
[Flash 9 is required to listen to audio.]

Mad Men Playlist:

Get cultural! Way back in season one, the episode “Marriage of Figaro” is named after the Mozart opera, natch. The comedic opera, subtitled “Day of Madness”, isn’t hugely supportive of marriage, aptly enough for our burgeoning Pete and Don characters.

This aria, played during Sally’s birthday party (you know, the one where Don peaces out on his fam and comes back with a dog?), is called “Voi Che Sapete”, and it plays during the second act of Mozart’s opera, sung by a young pageboy falling in love.

The lyrics, translated, go:

You who know what love is,
Ladies, see if I have it in my heart.
I’ll tell you what I’m feeling,
It’s new for me, and I understand nothing.
I have a feeling, full of desire,
Which is by turns delightful and miserable.

I freeze and then feel my soul go up in flames,
Then in a moment I turn to ice.
I’m searching for affection outside of myself,
I don’t know how to hold it, nor even what it is!
I sigh and lament without wanting to,
I twitter and tremble without knowing why,
I find peace neither night nor day,
But still I rather enjoy languishing this way.
You who know what love is,
Ladies, see if I have it in my heart.

P.S. Matthew Weiner loves this aria! He also used it in an episode of The Sopranos.

• footnote - by Natasha Simons

3:34pm  |  22 notes   |  Mad Men playlist |  natasha simons 
December 1, 2009
[Flash 9 is required to listen to audio.]

Mad Men Playlist:

Telstar — The Tornados

Remember when Paul and Pete were going to go to that NASA conference in 2.10 The Inheritance? And then Don totally crushes Paul’s spirit and life by deciding to go in his place? Well, as the camera cuts from Paul’s dejected form to Don and Pete taking off for their futuristic endeavor, this appropriately sci-fi kind of song plays. Complaints were heard on message boards around the internets about the song sounding anachronistic, but this song was released right in 1962, so it’s perfect!

We’ll get to the actual anachronistic songs (source of much debate) later.

9:38pm  |  20 notes   |  Mad Men playlist |  Natasha Simons 
November 30, 2009
One of the things Don actually admits to, under extreme interrogation by Bobby and extreme alcohol intake, is he likes the movie La Notte! Well, what a svelte cineaste Don is. Notte was directed by Michelangelo Antonioni (Story of a Love Affair, Blow-Up), it stars a personal favorite actor, and Draper-esque prototype, the above pictured Marcello Mastroianni.Have you ever read James Joyce’s The Dead? Imagine that, but way more Italian. There’s a focus on memory and the resurgence of the past, on intangible relationships, on wandering through life like sleepwalkers, half alive, half dead. (But keeping with the Italian thing, there’s also some DANCING.) It’s about a man and his wife who engage in flirtations and affairs until the end, when she wakes up one morning and tells him she doesn’t love him anymore. Hmmmmm.There’s a big party scene where Giovanni, the husband, socializes and gladhands while his wife lingers on the edges of things, there as a trophy, lonely in a crowd of people. The similarity should strike you pretty quickly if you recall Don and Betty at the Kentucky Derby party.  It doesn’t end there. Giovanni is a restrained man-child, someone who has everything he could want but can’t manage to connect to the happiness those trappings ostensibly entail. His indecisiveness, his recklessness, and his creative frustration (he is a writer) remind us of our own leading man.P.S.! As a film history side note, are you interested in why Don loves foreign film so much? Well, I’ll tell you! The educated consumer, middle class, with tendencies toward art, totally gave up on American cinema around the 50s and into the 60s. In short, this is because American 50’s cinema sucked. Badly. It was all gimmicks and wide screen and teenage idols like James Dean romping around — not serious enough for a man of Don’s taste. This is when imports took off, and in particular, Italian cinema boomed. The neo-realist movement, referred to by some as “male weepies”, really got an American audience interested. The French Nouvelle Vague and the British working class “Kitchen Sink” movement was also right around this time, and provided a foreign escape route from the American chaff of the day.
• footnote - by Natasha Simons

One of the things Don actually admits to, under extreme interrogation by Bobby and extreme alcohol intake, is he likes the movie La Notte! Well, what a svelte cineaste Don is. Notte was directed by Michelangelo Antonioni (Story of a Love Affair, Blow-Up), it stars a personal favorite actor, and Draper-esque prototype, the above pictured Marcello Mastroianni.

Have you ever read James Joyce’s The Dead? Imagine that, but way more Italian. There’s a focus on memory and the resurgence of the past, on intangible relationships, on wandering through life like sleepwalkers, half alive, half dead. (But keeping with the Italian thing, there’s also some DANCING.) It’s about a man and his wife who engage in flirtations and affairs until the end, when she wakes up one morning and tells him she doesn’t love him anymore. Hmmmmm.

There’s a big party scene where Giovanni, the husband, socializes and gladhands while his wife lingers on the edges of things, there as a trophy, lonely in a crowd of people. The similarity should strike you pretty quickly if you recall Don and Betty at the Kentucky Derby party.  It doesn’t end there. Giovanni is a restrained man-child, someone who has everything he could want but can’t manage to connect to the happiness those trappings ostensibly entail. His indecisiveness, his recklessness, and his creative frustration (he is a writer) remind us of our own leading man.

P.S.! As a film history side note, are you interested in why Don loves foreign film so much? Well, I’ll tell you! The educated consumer, middle class, with tendencies toward art, totally gave up on American cinema around the 50s and into the 60s. In short, this is because American 50’s cinema sucked. Badly. It was all gimmicks and wide screen and teenage idols like James Dean romping around — not serious enough for a man of Don’s taste. This is when imports took off, and in particular, Italian cinema boomed. The neo-realist movement, referred to by some as “male weepies”, really got an American audience interested. The French Nouvelle Vague and the British working class “Kitchen Sink” movement was also right around this time, and provided a foreign escape route from the American chaff of the day.

• footnote - by Natasha Simons

October 9, 2009
This could possibly be the GREATEST DEBATE ON A BLOG BASED ON A TV SHOW THAT WILL BECOME A BOOK THAT COULD SOMEHOW BECOME A MOVIE of our generation.
As you surely know, I’m of the firm belief that Betty’s European makeover is based on sex kitten Brigette Bardot. The Other Natasha posits the following:

Ah, Rome. A perfect place for Betty and Don to rekindle the romance — who needs Paris, anyway? Betty, in complete control of herself and Don for once, effortlessly breezes through the place and captures the hearts of several men, including her husband’s. For that purpose, she gets dressed up at the Hilton’s beauty parlor, in an outfit aesthetically similar to one of the greatest Italian films of all time, Federico Fellini’s La Dolce Vita.
In the film, Anita Ekberg plays a Swedish (but basically an American representation) movie star, Sylvia, who sweeps into Rome and carries away several men. Her most famous scene? The one of her jumping into the Trevi Fountain. Framing Betty against a fountain calls the image to mind immediately. Both outfits both play with black and white and involve similar makeup; the difference is that while Sylvia is unadorned and effortlessly beautiful, Betty’s creation is one of direct manipulation, with many baroque effects (the hair bow, the necklace). While Sylvia is unaware of the effect she has on her own strong-jawed man (Marcello Mastroianni), Betty couldn’t be more conscious of Don’s reaction to her flirtations.
The character of Sylvia is intended by Fellini to represent a modern American intrusion into the ancient city of Rome, which is trying desperately to play catch up. Whereas she has more of an effect on Rome than it does on her, we see by the end of “Souvenir” that the opposite is true for Betty. 
What say you, Internet?

This could possibly be the GREATEST DEBATE ON A BLOG BASED ON A TV SHOW THAT WILL BECOME A BOOK THAT COULD SOMEHOW BECOME A MOVIE of our generation.

As you surely know, I’m of the firm belief that Betty’s European makeover is based on sex kitten Brigette Bardot. The Other Natasha posits the following:


Ah, Rome. A perfect place for Betty and Don to rekindle the romance — who needs Paris, anyway? Betty, in complete control of herself and Don for once, effortlessly breezes through the place and captures the hearts of several men, including her husband’s. For that purpose, she gets dressed up at the Hilton’s beauty parlor, in an outfit aesthetically similar to one of the greatest Italian films of all time, Federico Fellini’s La Dolce Vita.

In the film, Anita Ekberg plays a Swedish (but basically an American representation) movie star, Sylvia, who sweeps into Rome and carries away several men. Her most famous scene? The one of her jumping into the Trevi Fountain. Framing Betty against a fountain calls the image to mind immediately. Both outfits both play with black and white and involve similar makeup; the difference is that while Sylvia is unadorned and effortlessly beautiful, Betty’s creation is one of direct manipulation, with many baroque effects (the hair bow, the necklace). While Sylvia is unaware of the effect she has on her own strong-jawed man (Marcello Mastroianni), Betty couldn’t be more conscious of Don’s reaction to her flirtations.

The character of Sylvia is intended by Fellini to represent a modern American intrusion into the ancient city of Rome, which is trying desperately to play catch up. Whereas she has more of an effect on Rome than it does on her, we see by the end of “Souvenir” that the opposite is true for Betty.

What say you, Internet?