Illustrator Charlie Allen (who is an absolute treasure):

Honda was changing motorbike sport and transportation, formerly dominated by the ‘burly’ Harley crowd. Honda made biking a middle class, desirable, acceptable way to get around.  The ads so effective, I spent several afternoons doing trial runs, mainly at the dealer’s lot, trying out a 50cc bike.  Never got one, to my regret, but maybe furthering my safety and extension of the illustrator biz!

Via one of my favorite troves: Today’s Inspiration