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Today's Inspiration

September 22, 2009
Illustrator Bernie Fuchs, who’s work I only recently came to know about and adore, has died.  Here’s a snippet from The Awl piece where we talked about Bernie: Illustrator Murray Tinkelman, who also worked at Cooper’s Studio, gave an interview about the first time he saw Fuchs work: “It was gorgeous” he said. He conferred with the other two superstars of Cooper Studios, Joe Bowler and Coby Whitmore. Bowler and Whitmore arrived together to inspect the new painting. Whitmore was “speechless,” Bowler said: “I don’t know who the hell did this, but the business is never going to be the same.” And here is the NYT obit. 

Illustrator Bernie Fuchs, who’s work I only recently came to know about and adore, has died. 

Here’s a snippet from The Awl piece where we talked about Bernie:

Illustrator Murray Tinkelman, who also worked at Cooper’s Studio, gave an interview about the first time he saw Fuchs work: “It was gorgeous” he said. He conferred with the other two superstars of Cooper Studios, Joe Bowler and Coby Whitmore. Bowler and Whitmore arrived together to inspect the new painting. Whitmore was “speechless,” Bowler said: “I don’t know who the hell did this, but the business is never going to be the same.”

And here is the NYT obit. 

3:47pm  |  31 notes   |  advertising |  illustration |  bernie fuchs |  drinking 
September 7, 2009
Sal lamented that over the past 10 years he watched his career get washed away. “Every one wants photography.” He was right, of course, by the mid sixties advertisers used photography rather than illustrations. But before that abrupt shift in the consumer landscape there was a company called Cooper Studios who revolutionized old illustration concepts through the use of perspective, dimensions, and color in their drawings.  Here is a fascinating interview with illustrator Murray Tinkleman. Murray worked in the Cooper studio bullpen in the late 50’s. He talks about what it was like to work at a cutting edge ad agency for $90 bucks a week with a pregnant wife at home. 

Sal lamented that over the past 10 years he watched his career get washed away.

“Every one wants photography.”

He was right, of course, by the mid sixties advertisers used photography rather than illustrations. But before that abrupt shift in the consumer landscape there was a company called Cooper Studios who revolutionized old illustration concepts through the use of perspective, dimensions, and color in their drawings. 

Here is a fascinating interview with illustrator Murray Tinkleman. Murray worked in the Cooper studio bullpen in the late 50’s. He talks about what it was like to work at a cutting edge ad agency for $90 bucks a week with a pregnant wife at home. 

2:03am  |  20 notes   |  Sal Romano |  Bernie Fuchs |  Illustration