The theme of the early Mountain Dew ads is that it was the juice that kept rascally hill folk perked up enough to go prospect, slaughter pigs, and toil in the hills of destitute poverty. Other tag line: “It’ll tickle your innards!”
Zippity Dew Dah.
A cultural catalogue * Contact: friends of dick whitman at gmail dot com
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INSIDE
BOOK CONTRIBUTORS
Alex Balk, Smoker
Carol Diehl, Art Critic
Matthew Gallaway , Novelist
Megan Lubaszka, Architect
Angela Serratore, Historian
Tim Siedell, Ad Man
Natasha Simons, Writer
Christina Perry & Derrick Gee, Designers
Dave Wilkie, Ad Man
PALS
September 14, 2010
September 1, 2010
Illustrator Charlie Allen (who is an absolute treasure):
Honda was changing motorbike sport and transportation, formerly dominated by the ‘burly’ Harley crowd. Honda made biking a middle class, desirable, acceptable way to get around. The ads so effective, I spent several afternoons doing trial runs, mainly at the dealer’s lot, trying out a 50cc bike. Never got one, to my regret, but maybe furthering my safety and extension of the illustrator biz!
Via one of my favorite troves: Today’s Inspiration
August 4, 2010
Hey! HEY! This is part of the Leo Burnett series I’m always yapping about! This was an utterly revolutionary ad campaign! Earthy sensibility! Snappy headline! No copy!
Leo on the campaign:
“We convinced ourselves that the image of meat should be a virile one, best expressed in red meat.” At the time it was highly unusual, even distasteful, to portray uncooked meat in advertisements. Enthusiastically breaking the code, Burnett produced full-page ads depicting thick chops of raw red meat against a bright-red background. “Red against red was a trick,” he explained, “but it was a natural thing to do. It just intensified the red concept and the virility and everything else we were trying to express. This was inherent drama in its purest form.”
August 3, 2010
The care-free girl (with a blood red hat) as conceived by attractive research lady.
July 28, 2010
July 26, 2010
For the whore in you! Or on you! Slapping you! Good lord, I’m dizzy.
A Jantzen two-piece ad circa 1960.
July 19, 2010
“Just so you know, the people who talk that way think monkeys can do this. They take all this monkey crap and just stick it in a briefcase, completely unaware that their success depends on something more than shoeshine. You are the product. You, feeling something — that’s what sells.” - Don
Do blondes in cat masks sell?
(ad circa 1966)
Color schemes of 1965 — so daring! Look at those swatches. Could you imagine the orange/brown/green pattern spread out over a colonial revival home? That blue and yellow is already pretty ballsy.
Look at the little ornaments on the sidetable. Chinoiserie influenced?
My curiosity about this Jay Poole guy is aroused.
Of course, the best part about this ad: Blanche’s hair.
July 1, 2010
What else will they come up with nowadays?
“Research has created a lot of advertising techinicians who know all the rules. They can tell you that babies and dogs will attract more readers. They can tell you that body copy should be broken you for easier reading…
They can tell you all the right things, and give you fact after fact. They’re the scientists of advertising …
It is simply not enough to say the right thing. Things have to be said that motivate people. The difference is art.”
—Robert Gage, copy writer for Doyle Dane Bernbach
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