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Today's Inspiration

May 28, 2012
Get the subtext?

Get the subtext?

12:29am  |  51 notes   |  jaguar |  advertising |  cars |  season 5 |  Mad Men Unbuttoned 
This early 70’s Jaguar ad gives you some insight into the evolution of the strategy behind the campaign. The tag develops along on the same lines as the mistress, fast, unobtainable woman narrative. 

This early 70’s Jaguar ad gives you some insight into the evolution of the strategy behind the campaign. The tag develops along on the same lines as the mistress, fast, unobtainable woman narrative. 

12:28am  |  57 notes   |  jaguar |  season 5 |  advertising |  Cars |  Mad Men Unbuttoned 
Jaguar: A different breed of cat. 1966 ad campaign. 

Jaguar: A different breed of cat. 1966 ad campaign. 

12:23am  |  33 notes   |  jaguar |  season 5 |  advertising 
September 14, 2010
The theme of the early Mountain Dew ads is that it was the juice that kept rascally hill folk perked up enough to go prospect, slaughter pigs, and toil in the hills of destitute poverty. Other tag line: “It’ll tickle your innards!”
Zippity Dew Dah.

The theme of the early Mountain Dew ads is that it was the juice that kept rascally hill folk perked up enough to go prospect, slaughter pigs, and toil in the hills of destitute poverty. Other tag line: “It’ll tickle your innards!”

Zippity Dew Dah.

3:54pm  |  149 notes   |  advertising |  soda 
September 1, 2010
Illustrator Charlie Allen (who is an absolute treasure):

Honda was changing motorbike sport and transportation, formerly dominated by the ‘burly’ Harley crowd. Honda made biking a middle class, desirable, acceptable way to get around.  The ads so effective, I spent several afternoons doing trial runs, mainly at the dealer’s lot, trying out a 50cc bike.  Never got one, to my regret, but maybe furthering my safety and extension of the illustrator biz!

Via one of my favorite troves: Today’s Inspiration 

Illustrator Charlie Allen (who is an absolute treasure):

Honda was changing motorbike sport and transportation, formerly dominated by the ‘burly’ Harley crowd. Honda made biking a middle class, desirable, acceptable way to get around.  The ads so effective, I spent several afternoons doing trial runs, mainly at the dealer’s lot, trying out a 50cc bike.  Never got one, to my regret, but maybe furthering my safety and extension of the illustrator biz!

Via one of my favorite troves: Today’s Inspiration 

4:10am  |  36 notes   |  Charlie Allen |  Illustration |  Honda |  advertising 
August 4, 2010
Hey! HEY! This is part of the Leo Burnett series I’m always yapping about! This was an utterly revolutionary ad campaign! Earthy sensibility! Snappy headline! No copy! 
Leo on the campaign:
“We convinced ourselves that the image of meat should be a virile one, best expressed in red meat.” At the time it was highly unusual, even distasteful, to portray uncooked meat in advertisements. Enthusiastically breaking the code, Burnett produced full-page ads depicting thick chops of raw red meat against a bright-red background. “Red against red was a trick,” he explained, “but it was a natural thing to do. It just intensified the red concept and the virility and everything else we were trying to express. This was inherent drama in its purest form.”

Hey! HEY! This is part of the Leo Burnett series I’m always yapping about! This was an utterly revolutionary ad campaign! Earthy sensibility! Snappy headline! No copy! 

Leo on the campaign:

“We convinced ourselves that the image of meat should be a virile one, best expressed in red meat.” At the time it was highly unusual, even distasteful, to portray uncooked meat in advertisements. Enthusiastically breaking the code, Burnett produced full-page ads depicting thick chops of raw red meat against a bright-red background. “Red against red was a trick,” he explained, “but it was a natural thing to do. It just intensified the red concept and the virility and everything else we were trying to express. This was inherent drama in its purest form.”

1:42am  |  54 notes   |  leo burnett |  advertising 
August 3, 2010
The care-free girl (with a blood red hat) as conceived by attractive research lady.

The care-free girl (with a blood red hat) as conceived by attractive research lady.

2:11am  |  44 notes   |  advertising |  Lady issues 
July 28, 2010
This ad should mean something to you.
The internet is a time machine.
A taste of things to come.

This ad should mean something to you.

The internet is a time machine.

A taste of things to come.

12:36pm  |  12 notes   |  advertising |  maidenform |  playtex 
July 26, 2010
For the whore in you! Or on you! Slapping you! Good lord, I’m dizzy. 
A Jantzen two-piece ad circa 1960. 

For the whore in you! Or on you! Slapping you! Good lord, I’m dizzy. 

A Jantzen two-piece ad circa 1960. 

1:50am  |  80 notes   |  advertising 
July 19, 2010
"Just so you know, the people who talk that way think monkeys can do this. They take all this monkey crap and just stick it in a briefcase, completely unaware that their success depends on something more than shoeshine. You are the product. You, feeling something — that’s what sells.” - Don
Do blondes in cat masks sell?
(ad circa 1966)

"Just so you know, the people who talk that way think monkeys can do this. They take all this monkey crap and just stick it in a briefcase, completely unaware that their success depends on something more than shoeshine. You are the product. You, feeling something — that’s what sells.” - Don

Do blondes in cat masks sell?

(ad circa 1966)

6:59pm  |  17 notes   |  Advertising |  Don Draper