Get the subtext?
Alex Balk, Smoker
Carol Diehl, Art Critic
Matthew Gallaway , Novelist
Megan Lubaszka, Architect
Angela Serratore, Historian
Tim Siedell, Ad Man
Natasha Simons, Writer
Dave Wilkie, Ad Man
This early 70’s Jaguar ad gives you some insight into the evolution of the strategy behind the campaign. The tag develops along on the same lines as the mistress, fast, unobtainable woman narrative.
Jaguar: A different breed of cat. 1966 ad campaign.
The theme of the early Mountain Dew ads is that it was the juice that kept rascally hill folk perked up enough to go prospect, slaughter pigs, and toil in the hills of destitute poverty. Other tag line: “It’ll tickle your innards!”
Zippity Dew Dah.
Illustrator Charlie Allen (who is an absolute treasure):
Honda was changing motorbike sport and transportation, formerly dominated by the ‘burly’ Harley crowd. Honda made biking a middle class, desirable, acceptable way to get around. The ads so effective, I spent several afternoons doing trial runs, mainly at the dealer’s lot, trying out a 50cc bike. Never got one, to my regret, but maybe furthering my safety and extension of the illustrator biz!
Via one of my favorite troves: Today’s Inspiration
Hey! HEY! This is part of the Leo Burnett series I’m always yapping about! This was an utterly revolutionary ad campaign! Earthy sensibility! Snappy headline! No copy!
Leo on the campaign:
“We convinced ourselves that the image of meat should be a virile one, best expressed in red meat.” At the time it was highly unusual, even distasteful, to portray uncooked meat in advertisements. Enthusiastically breaking the code, Burnett produced full-page ads depicting thick chops of raw red meat against a bright-red background. “Red against red was a trick,” he explained, “but it was a natural thing to do. It just intensified the red concept and the virility and everything else we were trying to express. This was inherent drama in its purest form.”
For the whore in you! Or on you! Slapping you! Good lord, I’m dizzy.
A Jantzen two-piece ad circa 1960.
"Just so you know, the people who talk that way think monkeys can do this. They take all this monkey crap and just stick it in a briefcase, completely unaware that their success depends on something more than shoeshine. You are the product. You, feeling something — that’s what sells.” - Don
Do blondes in cat masks sell?
(ad circa 1966)