The ‘youthquake’ is not just an explosive population boom, it’s when, supposedly, teenagers and college students seized control of culture from adults. At the very least, they seized control of the consumer goods market. Beginning around the 1920s, a common theme in advertising was to offer a return to youth and vitality (and relevance in the towering industrial age) through consumer goods.

Footnotes of Mad Men: The Youth Machine and Godzilla Handjobs

-Discussion of what was happening in the halls of Berkeley

-In Joan’s back alley

-And on Lane Pryce’s adorable body. 

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    The ‘youthquake’ is not just an explosive population boom, it’s when, supposedly, teenagers and college students seized...

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