Hey! HEY! This is part of the Leo Burnett series I’m always yapping about! This was an utterly revolutionary ad campaign! Earthy sensibility! Snappy headline! No copy! 

Leo on the campaign:

“We convinced ourselves that the image of meat should be a virile one, best expressed in red meat.” At the time it was highly unusual, even distasteful, to portray uncooked meat in advertisements. Enthusiastically breaking the code, Burnett produced full-page ads depicting thick chops of raw red meat against a bright-red background. “Red against red was a trick,” he explained, “but it was a natural thing to do. It just intensified the red concept and the virility and everything else we were trying to express. This was inherent drama in its purest form.”

1. poeppraat reblogged this from gregorioandres
2. herberrt1 liked this
3. gregorioandres reblogged this from madmenfootnotes
4. babycakeskitty liked this
5. derhoeflicherebell liked this
6. mariskaadriani liked this
7. longretail liked this
8. notanotherbarbie reblogged this from madmenfootnotes
9. lsd123 reblogged this from thetaelizabeth
10. thetaelizabeth reblogged this from madmenfootnotes
11. renilane liked this
12. desuko liked this
13. cocksandcowboys reblogged this from klaatu
14. klaatu reblogged this from madmenfootnotes
15. nacimosmuertos liked this
16. sixfeetdeepindoubt reblogged this from madmenfootnotes
17. floracska reblogged this from madmenfootnotes
18. zipcom reblogged this from madmenfootnotes
19. colbyjackcunt reblogged this from madmenfootnotes
20. kevinsteele liked this
21. mappeal reblogged this from madmenfootnotes
22. artcreep liked this
23. meditationinanemergency reblogged this from madmenfootnotes and added:

    Advertising presentation...tomorrow. For inspiration:

24. meditationinanemergency liked this
25. sparklingpants liked this
26. findings liked this
27. coyotesqrl liked this
28. copyrapper liked this
29. eec liked this
30. peejaymc reblogged this from madmenfootnotes and added:

    makes me hungry.

31. devoland liked this
32. hughbot liked this
33. justheo reblogged this from madmenfootnotes
34. moresongsaboutbuildings liked this
35. therossi reblogged this from madmenfootnotes
36. therossi liked this
37. revolverocelot reblogged this from madmenfootnotes
38. comic-relief liked this
39. lonelysandwich liked this
40. notexactly liked this
41. cleverasfuck liked this
42. petitepoup-e reblogged this from madmenfootnotes
43. hipsterdiet liked this
44. madisonvictoria liked this
45. madmenfootnotes posted this