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Today's Inspiration

August 4, 2010
Hey! HEY! This is part of the Leo Burnett series I’m always yapping about! This was an utterly revolutionary ad campaign! Earthy sensibility! Snappy headline! No copy! 
Leo on the campaign:
“We convinced ourselves that the image of meat should be a virile one, best expressed in red meat.” At the time it was highly unusual, even distasteful, to portray uncooked meat in advertisements. Enthusiastically breaking the code, Burnett produced full-page ads depicting thick chops of raw red meat against a bright-red background. “Red against red was a trick,” he explained, “but it was a natural thing to do. It just intensified the red concept and the virility and everything else we were trying to express. This was inherent drama in its purest form.”

Hey! HEY! This is part of the Leo Burnett series I’m always yapping about! This was an utterly revolutionary ad campaign! Earthy sensibility! Snappy headline! No copy! 

Leo on the campaign:

“We convinced ourselves that the image of meat should be a virile one, best expressed in red meat.” At the time it was highly unusual, even distasteful, to portray uncooked meat in advertisements. Enthusiastically breaking the code, Burnett produced full-page ads depicting thick chops of raw red meat against a bright-red background. “Red against red was a trick,” he explained, “but it was a natural thing to do. It just intensified the red concept and the virility and everything else we were trying to express. This was inherent drama in its purest form.”

1:42am  |  50 notes   |  leo burnett |  advertising 
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    Advertising presentation...tomorrow. For inspiration:
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    makes me hungry.
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