“Research has created a lot of advertising techinicians who know all the rules. They can tell you that babies and dogs will attract more readers. They can tell you that body copy should be broken you for easier reading…

They can tell you all the right things, and give you fact after fact. They’re the scientists of advertising …

It is simply not enough to say the right thing. Things have to be said that motivate people. The difference is art.”
—Robert Gage, copy writer for Doyle Dane Bernbach

(ads via)
-
aboutkenji liked this
-
529 liked this
-
nemoi liked this
-
nemoi reblogged this from pandante
-
pandante reblogged this from madmenfootnotes
-
atompunk reblogged this from madmenfootnotes
-
mopostal liked this
-
latchkeykid liked this
-
bbbrad reblogged this from madmenfootnotes
-
blurts liked this
-
thischarmingman1981 liked this
-
justinguyen reblogged this from madmenfootnotes
-
ladyofthehouse liked this
-
jimray liked this
-
smartgrrrl liked this
-
meredithbklyn liked this
-
richardrushfield liked this
-
mckinneycantwrite liked this
-
madmenfootnotes posted this


