Sign Up For Sexy Emails

FACEBOOK

Like

INSIDE

Advertising

Don Draper

Betty Draper

Smoking

Fashion

Booze

Mad Men Bookshelf

Current Events

Frank O'Hara

Art

Peggy

Decor

Mad Men Movie Club

Playlist

John Cheever

Illustrators

BOOK CONTRIBUTORS

Alex Balk, Smoker

Carol Diehl, Art Critic

Matthew Gallaway , Novelist

Megan Lubaszka, Architect 

Angela Serratore, Historian

Tim Siedell, Ad Man

Natasha Simons, Writer

Christina Perry & Derrick Gee, Designers

Dave Wilkie, Ad Man


PALS

A Continuous Lean

A Modernist

Ad Rants

The Awl

Bad Banana 

Basket of Kisses

Charlie Allen

Dyna Moe

Illustration Art

Ivy Style

Make The Logo Bigger

Mid-Century Home Style 

My Vintage Vogue

Mid-Century Illustrated

Today's Inspiration

December 14, 2009
“Bras are for men. Women want to see themselves the way men see them.” — Paul Kinsey
Looks like Maidenform went ahead and took Paul’s campaign! After all, it wasn’t doing much good wasting away in Playtex’s archives. The (real) 1960s ad on left bears a striking resemblance to the Jackie/Marilyn dynamic theme from the episode “Maidenform”.
Paul’s brilliant campaign resulted in a bit of a downer for Pegs — she realized she’s not a Jackie or a Marilyn. Someone meanly snickers she’s more of a Gertrude Stein, and Don compares her to Irene Dunne, but really what the girl is, is Katharine Hepburn. You know?
The Jackie/Marilyn (Madonna/whore) dichotomy has been around for much longer than the two women. I don’t know how Paul came up with such a thing (it’s Paul for God’s sake) but it plays very deeply into a part of the female psyche that has struggled with these two perceptions ever since we began talking about sex openly.
• footnote - by Natasha Simons

“Bras are for men. Women want to see themselves the way men see them.” — Paul Kinsey

Looks like Maidenform went ahead and took Paul’s campaign! After all, it wasn’t doing much good wasting away in Playtex’s archives. The (real) 1960s ad on left bears a striking resemblance to the Jackie/Marilyn dynamic theme from the episode “Maidenform”.

Paul’s brilliant campaign resulted in a bit of a downer for Pegs — she realized she’s not a Jackie or a Marilyn. Someone meanly snickers she’s more of a Gertrude Stein, and Don compares her to Irene Dunne, but really what the girl is, is Katharine Hepburn. You know?

The Jackie/Marilyn (Madonna/whore) dichotomy has been around for much longer than the two women. I don’t know how Paul came up with such a thing (it’s Paul for God’s sake) but it plays very deeply into a part of the female psyche that has struggled with these two perceptions ever since we began talking about sex openly.

• footnote - by Natasha Simons

11:15am  |  64 notes   |  mad men season 2 |  playtex |  maidenform |  advertising |  natasha simons 
  1. qoobies reblogged this from madmenfootnotes
  2. deusexmachina24 reblogged this from slashandburn
  3. theharperstudio reblogged this from madmenfootnotes
  4. jen22201 reblogged this from madmenfootnotes
  5. lizacat reblogged this from madmenfootnotes
  6. hannahmiet reblogged this from madmenfootnotes
  7. tiredaftermidday reblogged this from madmenfootnotes
  8. ooliquidnightoo reblogged this from madmenfootnotes and added:
    day, Marilyn at night
  9. frickinfabulous reblogged this from purpleboots
  10. purpleboots reblogged this from madmenfootnotes
  11. underglass reblogged this from madmenfootnotes
  12. madmenfootnotes posted this