You can see why ad execs for Playtex might have gotten a bit nervous at Maidenform’s vibrant ad campaign, but, much like in the Mad Men episode “Maidenform”, they continued (and continue to this day!) making ads that emphasized the fit and make, rather than any sort of fancy show.

Just take a look at this gallery of 1960s ads from Maidenform/Playtex. It’s not hard to see that yes, definitely — Maidenform played into a much sexier ad slant. Check out the girl’s parted lips in the third pic! Playtex stuck to a much more informational stance, with women who were rather prim and proper, even with the not wearing many clothes thing.

• footnote - by Natasha Simons

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