This would be the ad campaign that made the British young ad man, Guy McKendrick an ‘impressive’ talent.
Did you catch the listing of all the super elite British institutions Guy attended? That sort of thing would be considered more a liability than asset to a company like Sterling Cooper, don’t you think?
If the question is: How do you sell things to Americans? (Do you meet them where they’re at? Or elevate?) I think the man who had fomented his reputation hawking products to the British aristocracy would not be the one to ask.
Remember when Don bought the Cadillac? There was no use of the word aristocrat. Granted, we’re talking about a different income bracket but that’s what so awe-striking about the class in the midcentury. The dividing lines of class were so fluid because of the tremendous economic boom and expansion of the middle class. American consumers, even the wealthier ones, I doubt, would self identify to would as an aristocrat.
Clearly, we know where Guy and cohorts fell on that question of how to sell things to Americans. What a stark contrast to the country mouse campaign of Connie and the earthy ethos of Don.
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