Lookie, lookie. Here’s a Johnny Walker Red ad in a 1963 copy of Ebony.

Have you ever had Johnny Walker Red? As far as scotch goes, Red is the well drink of the Walker label; the lower end whiskey. So it further reinforces the class chasm between the Don and his rough and tumble prison guard pal.

Speaking of chasms: let’s talk about Ebony!  The TV hacks had obvious reasons to be alarmed by Pete’s suggestion to run ads in black magazines like Ebony or Jet. Both those mags only ran ads with black models and given that the only blacks the men on Madison avenue see are  pressing their elevator buttons and offering them towels, the idea of black consumers does not connote ‘modern luxury’. 

The ancient notions about race is perverse of course, but I think the real catch here is what potential advertising could and will have towards integration. Not in some do-gooder sense but in that money is all the same color. So if it puts more of that color in the silk suit pockets of some liquor executives, why not take out an ad in Ebony?

(the original post had a 1973 ad by accident. The ad you see above is from Ebony 1963)

1. bonos liked this
2. samit liked this
3. fuckedupsunglasses liked this
4. feelingsaregross reblogged this from madmenfootnotes
5. feelingsaregross liked this
6. yumwatch liked this
7. lonelysandwich liked this
8. wooliebear liked this
9. xntrek liked this
10. madmenfootnotes posted this