Here’s your Pampers tagline, Pegs.

Pampers = progress.

Take note:

“In the past twenty years, diapers have got smaller and smaller, too. In the early eighties, they were three times bulkier than they are now, thicker and substantially wider in the crotch. But in the mid-eighties Huggies and Procter & Gamble’s Pampers were reduced in bulk by fifty per cent; in the mid-nineties they shrank by a third or so; and in the next few years they may shrink still more. It seems reasonable that there should have been a downside to this, just as there was to the shrinking of cars and radios: how could you reduce the amount of padding in a diaper and not, in some way, compromise its ability to handle an insult? Yet, as diapers got smaller, they got better, and that fact elevates the diaper above nearly all the thousands of other products on the supermarket shelf.” — Malcolm Gladwell, ‘Smaller’. 

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