Who knew that the advertising industry housed so many men of integrity? The ad above is by Bill Bernbach, a founder of Doyle Dane Bernbach and the Great Father of modern advertising. It was Bernbach who popularized the technique of counter-intuitive advertising. “Now I’m not talking about tricking people,” Bernbach said. “If you get attention by a trick, how can people like you for it? For instance, you are not right if, in your ad, you stand a man on his head just to get attention. But you are right to have him on his head to show how your product keeps things from falling out of his pockets.”

But what happens when everyone starts imitating the vanguard?

Footnotes of Mad Men: Calling All Trumpeter Swans

1. nhmortgagebroker reblogged this from madmenfootnotes
2. manicheanism liked this
3. losemybuttons reblogged this from publicfigure
4. publicfigure reblogged this from suhhweetenedtea
5. suhhweetenedtea reblogged this from madmenfootnotes
6. angelbc liked this
7. barkach reblogged this from marcocolin
8. lahdice liked this
9. lonchera liked this
10. aleharo liked this
11. nubevioleta liked this
12. marcocolin liked this
13. marcocolin reblogged this from laotraisla
14. laotraisla reblogged this from madmenfootnotes
15. laboiski reblogged this from madmenfootnotes
16. theinfluenceof liked this
17. alphonso-lennart liked this
18. quabityauschwitz reblogged this from madmenfootnotes
19. jenfuckingchen reblogged this from madmenfootnotes
20. wahpow liked this
21. jcleto liked this
22. roborob reblogged this from kurography
23. thesobsister liked this
24. kurography reblogged this from neverstopquestioning
25. neverstopquestioning reblogged this from madmenfootnotes
26. bigbags reblogged this from madmenfootnotes and added:

    Do this or die… really.

27. jimmybanh liked this
28. anestesi liked this
29. meredithbklyn liked this
30. leelilly liked this
31. quirkycool liked this
32. elduderina liked this
33. shesayswhatever liked this
34. temporalherald reblogged this from madmenfootnotes
35. alexleong liked this
36. thatsalliegel liked this
37. stitchrobot liked this
38. puzzleoverit liked this
39. ifaslila reblogged this from madmenfootnotes
40. onlyslightly liked this
41. casablancasyndrome liked this
42. brandonleedy reblogged this from madmenfootnotes and added:

    aren’t watching MadMen… what’s wrong with you?

43. daylatedollarshort liked this
44. harri80 liked this
45. katiecar liked this
46. laclubscene reblogged this from madmenfootnotes
47. 749 reblogged this from madmenfootnotes
48. hanajibu liked this